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MONAMI
Role
Lead Designer
Place
Shanghai
Date
October 2019
Originally an ODM, MonAmi is a Chinese company that aimes to transition into developing their own range of products and sell them to gyms from Tier 3 and Tier 2 cities throughout Greater China.
It's with that goal that we offered to develop a whole new breand strategy by creating a flaship product and support their rebranding.
The project involved turning the agency's original concept into reality and integrating it into a broader MonAmi ecosystem involving a new visual identity, a consistent and coherent new CMF on all their ranges of products but also finalising elements of the treadmill such as the console according to the factory's engineering criteria.
